{ "id": "prl-townhouse-guide-2026", "title": "UKBT Institute — the Townhouse: a guide to PRL", "theme": "ukbt-institute", "format": "", "showSlideNumbers": true, "finalScores": false, "aspect": "16:9", "logo": "assets/brand/ukbt-institute.svg", "logoOn": "all", "quiz": { "mode": "individual", "teams": [ { "name": "Red" }, { "name": "Blue" }, { "name": "Green" }, { "name": "Yellow" } ], "scoreboard": true }, "created": 1790553600000, "modified": 1790553600000, "slides": [ { "id": "prl-townhouse-01", "type": "title", "title": "The\nTownhouse", "subtitle": "A guide to the Practitioner Readiness Level: how the Institute decides what is worth building.", "body": "", "bullets": [], "notes": "Welcome. This is a guide, not a pitch: by the end the room should be able to take any innovation and say which floor of the Townhouse it is on, and what it needs to go up a level.", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null }, { "id": "prl-townhouse-02", "type": "statement", "title": "", "subtitle": "The question most R&D asks too late.", "body": "Should we build it?", "bullets": [], "notes": "Let this land. Technology readiness asks \"can we build it?\" Practitioner readiness asks \"should we?\" The PRL puts the second question first.", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null, "design": { "words": "rise" } }, { "id": "prl-townhouse-03", "type": "stats", "title": "Why this matters", "subtitle": "", "body": "Technically viable is not the same as adopted.", "bullets": [ "UK business R&D a year\t£50B\tReal-term growth stagnant since 2018", "Projects reaching production\t13%\tUK baseline in the PRL framework", "Overall failure rate\t70–87%\tUK baseline in the PRL framework" ], "notes": "The £50B figure is from the Townhouse site copy; the two baselines are from the FORTRESS R&D PRL Framework v2.0. CONFIRM THE PRIMARY SOURCES BEFORE LAUNCH — a room of researchers will ask where 13% comes from, and the answer needs to be a citation, not \"the framework\".", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null }, { "id": "prl-townhouse-04", "type": "compare", "title": "Push or pull", "subtitle": "Technology push | Practitioner pull", "body": "The PRL enforces pull over push.", "bullets": [ "Starts with\tA technology looking for a use\tA problem practitioners face every day", "First question\tCan we build it?\tShould we build it?", "Who is asked\tThe build team\tAll 12 stakeholder voices", "Failure shows up\tAfter the money is spent\tIn weeks, before the build", "Ends with\tTools nobody adopts\tTools people fight to keep" ], "notes": "Read across each row. Ask the room which column their last project sat in.", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null, "progressive": true }, { "id": "prl-townhouse-05", "type": "image", "title": "The Townhouse innovation model", "subtitle": "", "body": "", "bullets": [], "notes": "This is the whole model on one page. Walk it from the ground up: nothing moves up a floor until the people on that floor say yes. Four floors (Collaborate, Experiment, Build, Scale); the thermometer is practitioner readiness from 1 to 9; the governance rule is PRL ≥ TRL.", "image": "assets/prl-townhouse/townhouse-illustration.webp", "imageFit": "contain", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null, "design": { "capStyle": "none" } }, { "id": "prl-townhouse-06", "type": "journey", "title": "Four floors, nine levels", "subtitle": "The elevator only goes up when practitioners say yes", "body": "Governance rule: PRL must lead or equal TRL at all times.", "bullets": [ "Collaborate · PRL 1–3\tIs the problem real, shared, committed to and paid for?", "Experiment · PRL 4–6\tDoes it work on paper, then digitally, then under stress?", "Build · PRL 7\tDo champions co-own it and defend it?", "Scale · PRL 8–9\tDoes adoption spread without the vendor pushing?" ], "notes": "These are the FORTRESS stages. PRL 2.5 sits inside Collaborate: pilot commitment has no TRL equivalent, which is part of the point.", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null, "progressive": true, "journeyMode": "stepper" }, { "id": "prl-townhouse-07", "type": "split", "title": "Inside the Townhouse", "subtitle": "", "body": "", "bullets": [ "Floor 1: practitioners, customers and lawyers test the problem together", "Floor 2: paper prototypes first. Fail fast, fail cheap", "Floor 3: champions and academics co-build", "Floor 4: the community carries it to scale" ], "notes": "A still from the interactive 3D model. The thermometer on the left fills to an example case at PRL 2.5, with its TRL ring at 3 — parity holds.", "image": "assets/prl-townhouse/townhouse-3d-front.png", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "dim", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null, "design": { "imageShare": 65, "mediaGround": "card" }, "progressive": true }, { "id": "prl-townhouse-08", "type": "section", "title": "Part 1\nThe PRL scale", "subtitle": "Nine levels, one question each", "body": "", "bullets": [], "notes": "", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null }, { "id": "prl-townhouse-09", "type": "table", "title": "The PRL scale", "subtitle": "", "body": "PRL\tCore question\tRight person\tAsk them\tRed flag\n1\tIs the problem practitioner-identified?\tPractitioner\tDo you face this daily?\t“Occasionally”\n2\tIs it sector-wide?\tPractitioner cohort\tJust your organisation?\tOnly 1–2 organisations\n2.5\tWill practitioners commit time?\tPilot participants\t10+ hours over 2 weeks?\t“Maybe later”\n3\tHave all 12 voices validated it?\tCustomer + 12 voices\tWill you pay £X today?\t“After v2”\n4\tDoes an analogue version work?\tSupply chain + academics\tCan we source and build it?\t“Impossible”\n5\tDoes it help in real work?\tPractitioner\tSaves you 2+ hours a week?\t“I’d try it”\n6\tDoes it survive adversarial testing?\tFrontline operator + market\tWould you fight to keep it?\tSilence, shrugs\n7\tIs the impact documented?\tInternal champion\tNeed this yesterday?\t“Nice to have”\n8\tWill adoption last?\tPeer community\tRecommend it to peers?\t<30% referral\n9\tIs it becoming sector standard?\tMarket + customer\tSector standard yet?\tNo ecosystem effects", "bullets": [], "notes": "The whole scale. Every row has one question, one person who must answer it, and one answer that should stop you. The full wording of each level is in the framework document; this is the version to remember.", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null }, { "id": "prl-townhouse-10", "type": "table", "title": "The 12 voices · 1 to 6", "subtitle": "", "body": "Voice\tTheir question\tWhat they catch\nPractitioners\tDo you face this problem daily?\tLow-frequency, theoretical problems\nCustomers\tWill you pay real money today?\tSpeculative interest; “after v2”\nAcademics\tIs this scientifically promising?\tIdeas with no research basis\nSupply chain\tCan we source and deliver it?\tMaterials, tolerances, scale\nInternal champions\tDoes our team need this yesterday?\tNo urgency; no budget\nMarket\tIs the timing right?\tToo early, too late, saturated", "bullets": [], "notes": "All twelve validate by PRL 3, no exceptions: eleven of twelve must say yes, and any red flag means pivot or kill. The list follows the published model at ukblacktech.com/ukbt-institute.", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null }, { "id": "prl-townhouse-11", "type": "table", "title": "The 12 voices · 7 to 12", "subtitle": "", "body": "Voice\tTheir question\tWhat they catch\nBudget holders\tWhat is the budget cycle?\t18-month cycles; wrong fiscal year\nFinance & procurement\tWhat is the real cost to own?\tHidden and integration costs\nLegal & regulatory\tWhat are the regulatory barriers?\tNo approval path; indemnity\nTechnologists\tCan we build it? At what cost?\tCost-to-serve that scales wrong\nNon-technologists\tCould you use this without help?\tTools only experts can use\nCommunity\tWould you recommend this to people like you?\tSolutions nobody will pass on", "bullets": [], "notes": "Point out how few of these voices are technical. CONFIRM THE LAST TWO ROWS: the published model names Non-technologists and Community but gives no question for them, so the wording here is ours.", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null }, { "id": "prl-townhouse-12", "type": "quote", "title": "", "subtitle": "The core principle of the Townhouse", "body": "Never skip a voice.", "bullets": [], "notes": "The single rule people should leave with. Skipping the lawyer or the budget holder is how a validated product dies in procurement.", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null, "design": { "composition": "poster" } }, { "id": "prl-townhouse-13", "type": "image", "title": "Right person, right question", "subtitle": "Floor 1: a practitioner, a customer and a lawyer in one room", "body": "Practitioner: “Does this save you 2+ hours a week?” Red flag: “I’d try it”\nCustomer: “Will you pay £X today?” Red flag: “After v2”\nFrontline operator: “Would you fight to keep it?” Red flag: silence", "bullets": [], "notes": "Flip for three real-world examples. The point: a red flag is a specific phrase you can learn to hear, not a feeling.", "image": "assets/prl-townhouse/townhouse-3d-collaborate.png", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null }, { "id": "prl-townhouse-14", "type": "section", "title": "Part 2\nPassing a gate", "subtitle": "Evidence, not opinion, moves a project up", "body": "", "bullets": [], "notes": "", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null }, { "id": "prl-townhouse-15", "type": "cards", "title": "What it takes to pass a gate", "subtitle": "", "body": "", "bullets": [ "Evidence\tEvery success criterion for the level is met, with proof.", "The right person says yes\tA clear yes. Hesitant is not a yes.", "No open red flags\tEach is pivoted, killed, or accepted as a recorded risk.", "The score clears the bar\t≥60 at PRL 1–3, ≥80 at 4–6, ≥90 at 7–9." ], "notes": "Four tests, all of them required. The fourth is the scoring matrix, coming up.", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null }, { "id": "prl-townhouse-16", "type": "keyfact", "title": "Example: the PRL 1 success criteria", "subtitle": "The problem shows up in normal work at least", "body": "3× a week", "bullets": [ "1–3 practitioners independently rank it a top-3 operational challenge", "It is documented in their own words, not researcher language", "Practitioners understand its cause, not just its symptoms", "Gate: ≥60/100 on the urgency–feasibility matrix" ], "notes": "Every level has criteria this concrete. If a team cannot evidence these four, the problem is not ready, however good the technology.", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null }, { "id": "prl-townhouse-17", "type": "section", "title": "What good traction\nlooks like", "subtitle": "Not all evidence is equal", "body": "", "bullets": [], "notes": "", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null }, { "id": "prl-townhouse-18", "type": "table", "title": "From excellent to poor traction", "subtitle": "", "body": "Signal · effect size\tMeans\tFor example\nExceptionally strong · ≥0.80\tTop 5% of predictors\tPaying customer; 90% retention\nStrong · 0.60–0.79\tTop 15%\t≥3 champions; NPS ≥80\nModerate · 0.40–0.59\tAbove average\tAcademic feasibility; an LOI\nWeak · 0.20–0.39\tBelow average\tSurveys; pitch wins; press\nNegligible · under 0.20\tNoise\tLikes; features; founder passion", "bullets": [], "notes": "The interpretation guide. Every validation activity has an effect size: how strongly it predicts real adoption. This is the part of the model people remember — the things that feel like progress are mostly at the bottom.", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null }, { "id": "prl-townhouse-19", "type": "table", "title": "League table · 1–10 · hard signals", "subtitle": "", "body": "Activity\tEffect size · stage\n1. Paying customer with signed contract\t1.05 · PRL 9\n2. ≥90% retention after 90 days\t0.98 · PRL 8\n3. Champion mobilizes internal budget\t0.92 · PRL 7\n4. Practitioners use daily without prompting\t0.89 · PRL 6-8\n5. ≥30% peer referral rate\t0.87 · PRL 8\n6. Supply chain secured with contracts\t0.84 · PRL 4-5\n7. PhD researcher on board (domain expert)\t0.83 · PRL 1-4\n8. Saves practitioners ≥2 hours/week (measured)\t0.82 · PRL 5\n9. Willingness to pay validated (£100+ pre-sale)\t0.81 · PRL 3\n10. Regulatory approval pathway confirmed (for regulated sectors)\t0.80 · PRL 3", "bullets": [], "notes": "These ten are the \"hard signals\" the gates count. Money, retention, budget and daily use. UKBT Institute PRL framework: traction rankings. CONFIRM THE EVIDENCE CLAIMS before publishing: each score carries a source note (e.g. CB Insights) that a research audience will want to see.\n\nStages: 1 PRL 9 · 2 PRL 8 · 3 PRL 7 · 4 PRL 6-8 · 5 PRL 8 · 6 PRL 4-5 · 7 PRL 1-4 · 8 PRL 5 · 9 PRL 3 · 10 PRL 3", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null }, { "id": "prl-townhouse-20", "type": "table", "title": "League table · 11–20 · strong", "subtitle": "", "body": "Activity\tEffect size · stage\n11. ≥3 champions actively recruiting peers\t0.76 · PRL 7\n12. Analogue pilot ≥70% task completion\t0.74 · PRL 4\n13. Peer-reviewed case study published\t0.72 · PRL 7\n14. NPS ≥80 from daily users\t0.71 · PRL 6\n15. 10+ practitioners confirm daily problem\t0.69 · PRL 2\n16. Budget holder involved from PRL 3\t0.68 · PRL 3\n17. Procurement pathway mapped\t0.66 · PRL 3\n18. TCO validated by finance stakeholder\t0.64 · PRL 3\n19. ≥100 active users across 3+ organizations\t0.63 · PRL 8\n20. Lawyers confirm compliance pathway\t0.61 · PRL 3", "bullets": [], "notes": "Strong, but not yet the proof a gate asks for. Champions recruiting, analogue pilots, NPS, a cohort confirming the problem.\n\nStages: 11 PRL 7 · 12 PRL 4 · 13 PRL 7 · 14 PRL 6 · 15 PRL 2 · 16 PRL 3 · 17 PRL 3 · 18 PRL 3 · 19 PRL 8 · 20 PRL 3", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null }, { "id": "prl-townhouse-21", "type": "table", "title": "League table · 21–30 · moderate", "subtitle": "", "body": "Activity\tEffect size · stage\n21. Academic confirms technical feasibility\t0.58 · PRL 1\n22. Supply chain quotes received\t0.56 · PRL 4\n23. Market timing validated (not too early/late)\t0.54 · PRL 3\n24. 5+ practitioners commit time allocation\t0.52 · PRL 2.5\n25. Technologist confirms buildability\t0.51 · PRL 4\n26. Cross-sector validation (non-domain experts test)\t0.49 · PRL 6\n27. Letter of Intent (non-binding)\t0.47 · PRL 3\n28. Competitor analysis completed\t0.45 · PRL 3\n29. User testing with ≥20 practitioners\t0.44 · PRL 5\n30. Budget cycle mapped\t0.42 · PRL 3", "bullets": [], "notes": "Useful groundwork. A letter of intent sits here, well below a £100 pre-sale.\n\nStages: 21 PRL 1 · 22 PRL 4 · 23 PRL 3 · 24 PRL 2.5 · 25 PRL 4 · 26 PRL 6 · 27 PRL 3 · 28 PRL 3 · 29 PRL 5 · 30 PRL 3", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null }, { "id": "prl-townhouse-22", "type": "table", "title": "League table · 31–40 · weak", "subtitle": "", "body": "Activity\tEffect size · stage\n31. Survey responses (positive interest)\t0.38 · PRL 2\n32. Advisory board formed\t0.36 · PRL 3\n33. Social media engagement\t0.34 · PRL 8\n34. Pitch competition wins\t0.31 · Any\n35. Press coverage\t0.29 · PRL 8-9\n36. Investor interest (pre-revenue)\t0.27 · PRL 3-7\n37. Partnership MoU signed\t0.25 · PRL 3\n38. Focus group feedback (positive)\t0.24 · PRL 2\n39. Website traffic/signups\t0.22 · PRL 8\n40. Conference presentations\t0.21 · PRL 7-9", "bullets": [], "notes": "The bottom of the table: surveys, advisory boards, likes, pitch competitions, press, investor interest before revenue, and founder confidence at 0.04. None of it is bad — it just is not evidence.\n\nStages: 31 PRL 2 · 32 PRL 3 · 33 PRL 8 · 34 Any · 35 PRL 8-9 · 36 PRL 3-7 · 37 PRL 3 · 38 PRL 2 · 39 PRL 8 · 40 PRL 7-9", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null }, { "id": "prl-townhouse-23", "type": "table", "title": "League table · 41–45 · noise", "subtitle": "", "body": "Activity\tEffect size · stage\n41. Positive feedback from friends/family\t0.15 · Any\n42. \"Would you use this?\" survey responses\t0.12 · PRL 1-2\n43. Likes/follows on social media\t0.09 · Any\n44. Number of features built\t0.07 · PRL 7-8\n45. Founder's confidence/passion\t0.04 · Any", "bullets": [], "notes": "The noise: friends and family, the would-you-use-this survey, likes, features built — and founder confidence, at 0.04, the least predictive thing on the list.\n\nStages: 41 Any · 42 PRL 1-2 · 43 Any · 44 PRL 7-8 · 45 Any", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null }, { "id": "prl-townhouse-24", "type": "table", "title": "Stop doing, start doing", "subtitle": "", "body": "Instead of\tDo this\n“Would you use this?” surveys (0.12)\tGet a £100 pre-sale (0.81)\nPitch competition circuit (0.31)\tGet a paying customer (1.05)\nBuilding more features (0.07)\tGet daily use without prompting (0.89)\nSocial likes and follows (0.09)\tGet a 30% referral rate (0.87)\nAdvisory board (non-customers) (0.36)\tGet a budget-mobilising champion (0.92)\nChasing press coverage (0.29)\tGet 90% retention (0.98)", "bullets": [], "notes": "Each row is a trade: the activity founders reach for because it feels like progress, and the hard signal to chase instead.", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null }, { "id": "prl-townhouse-25", "type": "table", "title": "Hard signals at every gate", "subtitle": "", "body": "Gate · hard signals needed\tMust include\nPRL 1–3 · 2 of 10\tAcademic validation; £100+ pre-sale\nPRL 4–6 · 4 of 10\tSupply chain; 2 h/week saved; pilot ≥70%; daily use\nPRL 7 · 6 of 10\tBudget champion; ≥3 champions; case study\nPRL 8 · 8 of 10\t90% retention; 30% referral; 100+ users\nPRL 9 · 10 of 10\tA paying customer + all other hard signals", "bullets": [], "notes": "The rule that ties the league table to the gates. PRESS — the sum of effect size × achievement — gives a single traction score: under 2 is insufficient, 8+ is exceptional. Decide on evidence: proceed with the hard signals met and no red flags; pivot at 50–75% of them; kill below half, or when the case rests on signals under 0.30.", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null }, { "id": "prl-townhouse-26", "type": "table", "title": "Red flag matrix", "subtitle": "", "body": "PRL\tIf you hear\tThen\n1–2\t“Occasionally”\tKill, or find a more frequent problem\n2.5\t“Maybe later”\tKill, or find urgent practitioners\n3\t“After v2” / “Too early”\tKill, or pivot the value proposition\n4\t“Impossible”\tKill, or research alternatives\n5\t“Maybe” / “I’d try it”\tRedesign for 10× impact, or kill\n6\tSilence / “It’s okay”\tKill: it won’t be adopted\n7\t“Nice to have”\tKill, or find other champions\n8\tUnder 30% referral\tFix the value, or kill\n9\tNo paying customers\tPivot the model, or kill", "bullets": [], "notes": "Rule: any red flag at its level is an automatic gate failure. \"Kill\" is not failure — a £10K kill fee in week three is the framework working.", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null }, { "id": "prl-townhouse-27", "type": "chart", "title": "How readiness is scored", "subtitle": "", "body": "Dimension\tWeight\nAdoption intent\t35\nWorkflow integration\t30\nChampion advocacy\t20\nEconomic signal\t10\nEcosystem momentum\t5", "bullets": [], "notes": "Adoption and workflow together are 65%: the model rewards use, not interest. Five weighted dimensions, scored 0–100 each, combined into one PRL score out of 100.", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "donut", "chartSource": "FORTRESS R&D PRL Framework v2.0", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null, "exploration": { "before": "", "after": "", "beforeLabel": "Before", "afterLabel": "After", "alt": "Compare the two states", "spots": [], "model": "linear", "min": 0, "max": 10, "initial": 0, "a": 2, "b": 0, "inputLabel": "Input", "outputLabel": "Output", "prediction": false, "prompt": "What pattern do you predict?" }, "design": { "chartMotion": "grow" } }, { "id": "prl-townhouse-28", "type": "stats", "title": "The bar rises", "subtitle": "", "body": "Later stages cost more, so they demand stronger evidence.", "bullets": [ "PRL 1–3\t≥60\tAnd 11 of 12 voices say yes", "PRL 4–6\t≥80\tAnd no red flags", "PRL 7–9\t≥90\tAnd 7% week-on-week growth" ], "notes": "Gate pass requirements from the scoring matrix.", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null }, { "id": "prl-townhouse-29", "type": "chart", "title": "Tech Value Rating", "subtitle": "", "body": "Component\tWeight\nTime saved (target ≥2 h/week)\t40\nFewer errors (target ≥20%)\t30\nSatisfaction (target NPS ≥80)\t20\nWould recommend (target ≥80%)\t10", "bullets": [], "notes": "Each component scores 10 when it exactly meets its target, so TVR 10 means \"targets met on average\". A worked example: 3 h/week, 25% fewer errors, NPS 82 and 85% recommend gives 12.9.", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "hbar", "chartSource": "FORTRESS R&D PRL Framework v2.0", "chartIcon": "", "chartUnit": 1, "layers": [], "callouts": [ { "label": "TVR ≥ 10", "note": "Required to pass PRL 6, on a 1–20 scale" } ], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null, "exploration": { "before": "", "after": "", "beforeLabel": "Before", "afterLabel": "After", "alt": "Compare the two states", "spots": [], "model": "linear", "min": 0, "max": 10, "initial": 0, "a": 2, "b": 0, "inputLabel": "Input", "outputLabel": "Output", "prediction": false, "prompt": "What pattern do you predict?" }, "design": { "chartMotion": "grow" } }, { "id": "prl-townhouse-30", "type": "section", "title": "Part 3\nGovernance", "subtitle": "Keeping technology behind practitioners", "body": "", "bullets": [], "notes": "", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null }, { "id": "prl-townhouse-31", "type": "chart", "title": "PRL leads TRL", "subtitle": "", "body": "TRL\tMinimum PRL\nTRL 1\t1\nTRL 2\t1\nTRL 3\t1\nTRL 4\t4\nTRL 5\t4\nTRL 6\t5\nTRL 7\t7\nTRL 8\t7\nTRL 9\t8", "bullets": [], "notes": "The staircase. Technology may only climb as far as practitioners have validated. TRL 6 is the one hard gate with no exceptions.", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartSource": "FORTRESS R&D PRL Framework v2.0", "chartIcon": "", "chartUnit": 1, "layers": [], "callouts": [ { "label": "TRL 6", "note": "Hard gate: demonstration is blocked until PRL ≥ 5" } ], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null, "exploration": { "before": "", "after": "", "beforeLabel": "Before", "afterLabel": "After", "alt": "Compare the two states", "spots": [], "model": "linear", "min": 0, "max": 10, "initial": 0, "a": 2, "b": 0, "inputLabel": "Input", "outputLabel": "Output", "prediction": false, "prompt": "What pattern do you predict?" }, "design": { "chartMotion": "grow" } }, { "id": "prl-townhouse-32", "type": "table", "title": "What each framework catches", "subtitle": "", "body": "Failure\tTRL\tCRL\tPRL catches at\nTechnical impossibility\tTRL 1–4\tMisses\tPRL 1–4\nMarket doesn’t exist\tMisses\tCRL 2–4\tPRL 2–3\nPoor business model\tMisses\tCRL 7–9\tPRL 3, 6, 7, 9\nPractitioners won’t adopt\tMisses\tPartly\tPRL 5–9\nLab-to-field gap\tPartly\tMisses\tPRL 4–5\nRegulatory barriers\tMisses\tPartly\tPRL 3\nHidden costs kill margins\tMisses\tPartly\tPRL 3\nCan’t mobilise budget\tMisses\tPartly\tPRL 6–7\nWrong customer segment\tMisses\tPartly\tPRL 2–3\nProcurement barriers\tMisses\tPartly\tPRL 3\nAdoption fatigue\tMisses\tMisses\tPRL 8", "bullets": [], "notes": "Eleven of the framework's thirteen failure types. TRL and CRL each catch a few, late; the Townhouse catches all of them, in parallel, because every voice is in the room at once.", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null }, { "id": "prl-townhouse-33", "type": "chart", "title": "What we are aiming for", "subtitle": "", "body": "Metric\tUK baseline\tPRL target\nProjects reaching production\t13\t68\nAdoption post-launch\t30\t88\nOverall failure rate\t87\t20", "bullets": [], "notes": "THESE ARE TARGETS. Say so out loud. Nothing on this slide has been measured yet; the Townhouse is launching, and the first cohort is how we find out. Presenting targets as results is the fastest way to lose a research audience.", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "dumbbell", "chartSource": "FORTRESS R&D PRL Framework v2.0: programme targets, not measured outcomes", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null, "exploration": { "before": "", "after": "", "beforeLabel": "Before", "afterLabel": "After", "alt": "Compare the two states", "spots": [], "model": "linear", "min": 0, "max": 10, "initial": 0, "a": 2, "b": 0, "inputLabel": "Input", "outputLabel": "Output", "prediction": false, "prompt": "What pattern do you predict?" } }, { "id": "prl-townhouse-34", "type": "split", "title": "Four rules, one method", "subtitle": "", "body": "", "bullets": [ "Never skip a voice: validate with all 12 stakeholders", "Test simple before tech: paper, concierge and no-code pilots first", "Co-create, don’t dictate: work shoulder-to-shoulder with practitioners", "Share everything: publish learnings, including the failures" ], "notes": "The exploded model: each floor is a stage, and each stage lives by one rule.", "image": "assets/prl-townhouse/townhouse-3d-exploded.png", "imageFit": "cover", "imageSide": "left", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "dim", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null, "design": { "imageShare": 50 }, "progressive": true }, { "id": "prl-townhouse-35", "type": "statement", "title": "", "subtitle": "Answer on your phone", "body": "Where is your innovation today?", "bullets": [], "notes": "Open the room first (the join slide or the Live button). Expect most of the room in the first two options — that is the Townhouse's natural audience.", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": { "kind": "poll", "prompt": "Where is your innovation today?", "options": [ "An idea, not yet tested", "Validated problem (PRL 1–3)", "Testing a prototype (PRL 4–6)", "Building or scaling (PRL 7–9)" ], "max": 1, "presentAs": "focus" } }, { "id": "prl-townhouse-36", "type": "journey", "title": "Get involved", "subtitle": "The Townhouse is opening soon", "body": "Launch date and first cohort: [to confirm]", "bullets": [ "Bring a problem\tPractitioners: tell us the pain you face every day", "Validate an idea\tInnovators: test it with the people who will use it", "Join the Townhouse\tAcademics, funders and experts: become one of the 12 voices" ], "notes": "FILL IN THE LAUNCH DATE AND HOW TO APPLY before this deck goes out. A call to action without a date or a contact is not one.", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null, "progressive": true, "journeyMode": "handover" }, { "id": "prl-townhouse-37", "type": "links", "title": "Find out more", "subtitle": "", "body": "", "bullets": [ "UKBT Institute\thttps://ukblacktech.com/ukbt-institute/" ], "notes": "Add the Townhouse application link here once it exists.", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": null }, { "id": "prl-townhouse-38", "type": "statement", "title": "", "subtitle": "The Townhouse method", "body": "Never skip a voice. Test simple before tech. Co-create, don’t dictate. Share everything.", "bullets": [], "notes": "Close on the four rules and let the room answer. The word cloud is a genuine input for the first cohort — keep the export.", "image": "", "imageFit": "cover", "imageSide": "right", "video": "", "videoPoster": "", "videoStart": 0, "videoEnd": 0, "videoLoop": false, "videoMuted": false, "videoAutoplay": false, "tableHeader": true, "chartKind": "bar", "chartIcon": "", "chartUnit": 1, "layers": [], "transition": "fade", "buildMode": "hide", "question": "", "options": [], "correct": 0, "timeLimit": 0, "points": 1000, "gameId": "", "gameTitle": "", "feedback": { "kind": "wordcloud", "prompt": "In one word: what should the Townhouse tackle first?", "options": [], "max": 1, "presentAs": "rail" } } ], "libraryGroup": "ukbt-institute", "kind": "lecture", "org": "UKBT Institute", "logoSize": "small", "logoReverse": "never", "closingNote": "", "sourceKey": "" }